Strategies
That Take Flight
Where others see paper, I see possibilities.
Fractional CMO services for brands ready to scale with clarity, creativity, and purpose.
Tailored Solutions to Accelerate Your Growth.
Expert Marketing Guidance, On-Demand and On-Point.
Today's marketplace moves quickly, and generic strategies no longer cut it. You need targeted insights, agile execution, and strategic innovation that swiftly uncover hidden opportunities and unleash your brand’s full potential.
As your fractional CMO, I work closely with you to ensure your business strategy aligns seamlessly with your vision, develop initiatives that support your goals, and lead focused, effective execution that drives measurable results.
Whether you're launching a startup, scaling an established brand, or seeking to reignite growth, my fractional leadership provides the exact expertise, creativity, and strategic direction your business needs, precisely when you need it.
Launch Boldly
Move from concept to market success swiftly, confidently, and strategically.
Attract & Convert
Engage your ideal customers with targeted strategies and creative storytelling that boosts conversions.
Deepen Loyalty
Strengthen client relationships and boost loyalty through personalized engagement and strategic retention planning.
Amplify Your Brand
Elevate your brand’s visibility, authority, and market presence with bold, memorable campaigns.
Shared Wins.
“
The conversion strategy Yael developed for StreamSend yielded a 7% increase in client upgrades, and the carefully crafted messaging / creative she delivered for our first advertising campaign increased our sales by over 20% during a 3 month period.
Her ability to develop and implement results-oriented marketing strategies has greatly impacted the growth of our business.
Dan Forootan
Early Stage Investor
Ex-Founder StreamSend (acquired)
“
Yael has been providing ongoing marketing and design support for FGI since 2005. She's done great work for us on a range of projects including branding, website design, marketing collateral, strategic marketing initiatives, radio spots, and much more.
She is talented, has an impeccable work ethic and is very good at what she does.”
David DiPiero
CEO, FGI
“
When Whitney Tilson and I started the Value Investing Congress, we hired Yael Penn to launch the event. In only 5 months, she was able to set up a whole marketing infrastructure for the Congress, develop a strategy and roll-out marketing initiatives, negotiate terms with vendors and run a sold-out Congress at Jazz at Lincoln Center impeccably.
She is extremely dedicated and resourceful and we love working with her.
John Schwartz
CEO, Schwartz Tilson Information, Inc.
More Lift, Less Cost.
The Fractional Advantage.
Fractional marketing leadership gives you access to executive-level strategy and experience without the overhead of a full-time CMO.
It’s smarter, leaner, and precisely aligned to your needs—ensuring maximum impact from every marketing dollar you invest.
About Me.
Hi, I’m Yael Penn. I’m a fractional CMO and business strategist with a track record of helping companies break through the noise and grow with purpose. Over the past 25 years, I’ve worked across B2B, SaaS, publishing, and events, translating big ideas into real traction and measurable results.
In 2004, I founded Imagine 360 Marketing to deliver high-impact strategy for businesses that needed seasoned expertise without the commitment of a full-time hire. Since then, I co-founded Hit Songs Deconstructed, scaled it into the leading source for hit songwriting analysis and trend insights, and most recently co-founded ChartCipher, an AI-driven platform transforming song analytics for the music industry.
Earlier in my career, I served as Director of Marketing and Circulation at Dow Jones Financial Information Services, where I led strategy for more than 35 niche financial publications and oversaw the integration of 20+ products following key acquisitions—including the $85 million acquisition of the Alternative Investor Group.
From media to SaaS, early-stage ventures to enterprise platforms, I bring innovative thinking, sharp execution, and a collaborative approach to everything I do. Whether you're building from the ground up or refining your next chapter, I’m here to help you grow smarter.
More Shared Wins.
“
I’ve had the pleasure of working with Yael Penn on a variety of projects, both big and small, and she has consistently exceeded our expectations. One standout collaboration was our 25th Anniversary Symposium, where Yael led the redesign of our anniversary logo, developed all presentation materials, and managed the seamless production of print, digital, and video content.
Her dedication, attention to detail, and professionalism made the event a memorable milestone for our company, and I highly recommend her for any project.
Rema Davis
Head of Client Relations,
Atlantic Investment Management
“
Yael has been doing great work for us since 2004. She played an integral role in successfully launching Value Investor Insight and the Value Investing Congress, developed marketing collateral for Tilson Funds and my book, More Mortgage Meltdown.
She is very good at what she does, has a strong work ethic and is a pleasure to work with!
Whitney Tilson
NYC Mayoral Candidate
Editor Stansberry Research
Founder Value Investing Congress, Value Investor Insight, Empire Financial Research, Kase Capital Management
“
We hired Yael to rebrand our company, redesign our website and design marketing collateral to support our sales and marketing initiatives.
She exceeded our expectations on every project she worked on and we look forward to continue working with her in the future.
Jonathan Boyar
Managing Director,
Boyar Value Group
“
As a conference producer, I’ve had the pleasure of working with Yael for over a decade on numerous events, during which she managed all aspects of event branding and marketing. Her creativity and strategic approach consistently attracted large audiences through direct marketing initiatives and elevated brand awareness with the creative design and production of advertising materials, videos, and conference materials. Her dedication, attention to detail, and ability to deliver outstanding results under pressure made her an invaluable partner in our collaborative efforts.
I highly recommend Yael for any role related to branding, strategy development, and marketing. Her expertise and professionalism are truly exceptional.
Janele Nintzel-Hylands
Owner, The Optimal Networking Event
“
I recently hired Yael to design a website for my new entertainment law firm, Ramer Entertainment Law, A.P.C. From the very beginning, I was impressed with Yael's professionalism and responsiveness. Yael worked collaboratively and thoughtfully with me in researching competitive/similar sites, and in constructing one for my unique situation and needs. The look-and-feel of the site, as well as its aesthetics, really hit the mark and I have received extremely positive results and feedback.
I cannot recommend Yael highly enough to those seeking a truly bespoke website through a client-focused experience based upon diligent, careful and professional work and care!
Gregg Ramer
Founder, Ramer Entertainment Law
“
When we launched our first investment newsletter, Value Investor Insight, we needed experienced and creative help in setting up a marketing plan and operation that was both sophisticated and flexible.
Yael gave us just that.
Jon Heins
President and Editor-in-Chief,
Value Investor Media, Inc.